- Real estate agencies
- Mortgage + financial planning firms
- Recruitment + staffing agencies
- Marketing + creative agencies
- Migration agents + legal services
- Any high-ticket service where speed-to-reply wins deals
AI Lead Engine is a productised system that captures every inbound enquiry, qualifies it against your criteria, drafts a personalised reply in your voice, attaches a booking link, and syncs everything to your CRM. It runs in under 5 minutes, end-to-end. $2,000 AUD setup, $499 AUD/month, built for real estate, agencies, mortgage broking, recruitment and any service business where speed-to-reply wins deals.
Why speed wins
Every study on inbound lead conversion lands on the same conclusion: speed-to-first-reply is the strongest single predictor of close rate. Reply within 5 minutes, conversion rates jump 9x against a reply at the 30-minute mark. Reply within an hour, you’re still in the game. Reply the next morning, you’ve usually lost.
Most Australian service businesses know this. They still don’t act on it. The reasons are predictable:
- Replying fast means having someone monitoring inbound 24/7. That’s expensive.
- Replying fast and replying well, personalised, on-brand, qualified, is even harder.
- Replying fast in volume, when Meta lead ads or a Google campaign spikes, collapses entirely.
AI Lead Engine solves all three. The agent picks up an enquiry within seconds, qualifies it, drafts a reply in your voice, and either sends it directly (if you’ve trusted it for that lead type) or drops it into your inbox with a one-click send.
Where the enquiries come from
We wire up every common source:
- Website contact forms (any CMS)
- Meta lead ads (Facebook + Instagram)
- Google lead form extensions
- Direct email enquiries (catch-all + named addresses)
- Domain.com.au and realestate.com.au enquiry webhooks (for real estate clients)
- Seek + LinkedIn webhooks (for recruitment clients)
Each one feeds the same pipeline so your team has one place to look.
Qualification + scoring
We design the qualification logic with you in week one. For a real estate agency that might be:
- Budget (extract from message + use rough address-to-price mapping)
- Timeframe (now / 3 months / 6 months / browsing)
- Pre-approved finance (yes / no / unsure)
- Specific suburb interest
For a mortgage broker:
- Loan amount + LVR
- Employment type (PAYG / self-employed / mix)
- Existing pre-approval situation
- Refinance vs first home buyer vs investment
The agent runs the enquiry against the criteria, produces a 1–10 structured score, and tags the lead. High-score leads land at the top of your pipeline. Low-score leads are politely qualified out with a useful next-step. Mid-score leads still get a personalised reply and a calendar link, they’re where the volume sits.
The reply
We don’t generate generic “Thanks for your enquiry, we’ll be in touch” replies. The agent writes a personalised response that:
- References specific details from their enquiry (the suburb they’re looking in, the role they’re hiring for, the matter they need help with).
- Answers any obvious questions they asked.
- Asks 1–2 qualifying questions if needed.
- Always includes a calendar link with pre-filled context.
Sample voice training takes a week. We feed the agent 10–15 of your past replies and tune until the output reads like you wrote it.
Build timeline
| Week | What we do |
|---|---|
| 1 | Kick-off + voice training + CRM access. We map every enquiry source. Build qualification logic. |
| 2 | Build the pipeline. Test against real recent enquiries (read-only, no replies sent yet). |
| 3 | Soft launch on one enquiry source (usually the website form). Approve-every-reply mode. |
| 4 | Expand to all sources. Tune. Move trusted lead types to auto-send if you want. |
What’s in the $499 AUD/month
- API costs, significant. A real-estate agency doing 200 leads/month spends maybe $30 in Claude API; an agency doing 1,000+ might spend $150. We absorb that.
- CRM connector, your CRM, our integration code, fully managed.
- Pipeline + dashboard, weekly digest of enquiries-in, qualified, replied, calls-booked, conversion to deal.
- Tuning, fortnightly review of low-confidence drafts. Voice tuning, criteria tweaks, new lead-source wiring. Bundled.
Best for
- Real estate agencies, Domain + REA enquiry firehose.
- Mortgage brokers + financial planners, high-ticket, regulated, speed-critical.
- Recruitment + staffing, candidate AND client enquiry pipelines.
- Marketing + creative agencies, slow reply = lost retainer.
- Migration agents + legal, eligibility-screening saves hours per week.
If your enquiry volume is under 20/month, this is overkill. Look at the Front Desk service or a Quick Start build instead.
Compliance
For mortgage broking, financial planning and legal services, the agent is explicitly constrained from giving regulated advice. It triages, books the call, and tags the lead. The regulated advice happens in the call with the human. Compliance-sensitive language is caught and re-written automatically. We’ve reviewed this with mortgage broker clients and ASIC’s existing AFSL guidance, the agent operates within scope.
Pricing in plain English
- $2,000 AUD setup, one-off, full build, voice training, CRM wiring, qualification logic, tuning month.
- $499 AUD/month, ongoing, API costs, hosting, CRM connector, monitoring, weekly digest, bundled tweaks.
GST added at invoicing. No lock-in.