- Shopify and e-commerce brands
- B2B services that sell through LinkedIn
- Consultants, coaches and personal brands
- Businesses with a content person who needs more output
On Autopilot’s AI Content Engine drafts a weekly batch of social posts, a blog post and newsletter copy in your brand voice for Australian small businesses. You approve every piece, then it is scheduled to Instagram, Facebook, LinkedIn and your blog. It costs $1,500 to set up and $499 a month (AUD, ex GST), and is live in 10–14 working days. You stay the author; the engine does the drafting.
How much does AI content creation cost?
With On Autopilot, AI content creation costs $1,500 to set up and $499 a month, ex GST and month to month: $7,488 in year one, then $5,988 a year. The setup fee pays for the voice guide, content plan and integrations. The monthly fee covers the weekly drafts, scheduling, the performance note, Claude API usage and ongoing voice tuning.
| What you pay for | Cost (AUD, ex GST) |
|---|---|
| Setup, one-off: voice guide, content plan, scheduler and blog connection, two sample batches | $1,500 |
| Monthly: weekly drafts, scheduling, monthly performance note, voice tuning, API usage | $499 a month |
| Year one in total | $7,488 |
Your scheduler subscription (Buffer, Later or Metricool) and any ad spend stay on your own accounts.
What does a typical week look like?
For a typical e-commerce brand, a weekly batch looks like this:
- Three Instagram captions, each with a hook, body copy and hashtag options
- Two LinkedIn posts, in the founder’s voice or the brand’s
- Two Facebook versions of the Instagram posts, rewritten for the platform
- One blog draft of 800 to 1,200 words on a topic you approved
- One newsletter section, if you send a newsletter
The batch lands in your inbox, Notion or a shared doc on Monday. You approve, edit or reject each piece, and approved posts are scheduled. The mix is agreed during setup and can change as you go.
How do we build it?
The AI Content Engine goes live in 10–14 working days. Most of that time goes into your voice:
- Voice guide (days 1–3). You send 20 to 30 of your best past posts and any brand guidelines. We turn them into a written guide: tone, sentence length, words you use and avoid, how you open and close, what you never say.
- Content plan (days 4–6). Channels, topics, posting rhythm and the facts the engine may use (products, prices, offers).
- Sample batches (days 7–11). Two batches of drafts. You mark each one “yes”, “no” or “close, but”, and we update the instructions (the system prompt) after each round.
- Scheduling and go live (days 12–14). We connect your scheduler and blog, and the first real weekly batch arrives.
After that, when you flag a draft as off, we tune the voice. Each month we look at what performed (where your scheduler or platform makes the numbers available) and adjust the next month’s plan.
What is not included?
- Photography and video. The engine writes; your real images and video are still the best content you have.
- Replying to comments and messages. Community management stays with you (or see the AI Front Desk for enquiries).
- Ad spend and boosting. Your budget, on your accounts.
- Your scheduler subscription, and stock or generated images.
AI Content Engine vs the alternatives
| Option | Cost | What you get | The catch |
|---|---|---|---|
| Do it yourself with ChatGPT or Claude | A subscription | Drafts when you sit down to write | You still have to sit down, every week |
| A freelance writer or agency | Per post or a monthly retainer | Polished writing | Briefing time, and they learn your voice slowly |
| A content marketer on staff | A full salary plus super | Writing, planning, shooting | A big fixed cost for a small business |
| On Autopilot AI Content Engine | $7,488 in year one | A weekly batch in your voice, scheduled after approval | You still approve, and supply photos and video |
Who is it for, and who is it not for?
It suits businesses that know content brings them customers but never get to it: e-commerce brands posting several times a week, B2B services that win work through LinkedIn, consultants and personal brands, and businesses whose content person needs more output.
If you post less than a few times a week and have no plans to post more, it is more than you need. A one-off Quick Start build at $497 can set up something smaller, such as a template that turns a job photo and two lines into a post.
What rules apply in Australia?
- Australian Consumer Law. You are responsible for claims in your marketing. The engine is instructed never to invent reviews, testimonials or statistics, and you approve every post.
- Newsletters. Marketing emails need consent, a clear sender and an unsubscribe option under the Spam Act 2003. Your newsletter platform handles the unsubscribe; we keep the copy compliant.
- Health practices. AHPRA-registered practitioners cannot use testimonials in advertising and must avoid misleading claims; see the AHPRA advertising hub. We set the engine’s rules to match.
Where does this come from?
We produce and maintain content across our own network of 20 Australian comparison websites, Lead Gen Empire, with Claude Code: drafting, checking and updating pages from one codebase. The AI Content Engine applies the same discipline (a written voice guide, facts only from your brief, a person approving) to your social and blog content. Read how the network is run. For content plus other agents looked after for you, see managed AI, or every price on the pricing page.